I am a TV ident enthusiast. I love idents, program schedules and how TV channels design and ident is done. Its a critical part of their ident with people, so to be able to reach its viewers they need to have a steady and powerful profile. Without it, TV channels who dont put some effort into their design will have turbulent economic times. Just take a look at those TV channels which haven't changed their logos and those switching many times a year.